Grand Rapids Civic Theatre Centennial

To celebrate Grand Rapids Civic Theatre's historic Centennial Season, I developed the overarching visual identity for one of the nation's oldest and largest community theatres as it entered its second century. From initial concept through final campaign execution, I established the art direction for the season, creating a cohesive brand system that honored the theatre's rich legacy while presenting a bold, contemporary vision for its future. The campaign spanned print, digital, and environmental marketing, balancing the unique identity of each production with a unified seasonal aesthetic that celebrated 100 years of storytelling and community impact. This project reflects my passion for creating entertainment brands that not only capture attention but invite audiences into the shared experience of live theatre.