“Grace set the bar high for the designers who follow her, but she also helped set them up for success by taking the initiative to create a full Calvin Theatre Company Brand Guide. Throughout the brand guide, it was very apparent that Grace has a talent for setting brand standards while making them accessible for designers, marketers, and the everyday user.”
- Former Supervisor at Calvin University
Calvin Theatre Company Brand Guide
This brand and style guide is a culmination of all the work I did to build up Calvin Theatre Company’s design work and brand. I wanted CTC to be able to maintain a high level of design work while making the information to do so easily accessible to design students. CTC’s brand guide is made with students in mind, without sacrificing any of the information. The vast majority of the standards in this brand guide are standards that I set, including a file naming convention. One of the biggest challenges of this brand guide was identifying ways in which the umbrella brand and season brand for CTC could work in conjunction with one another, while being distinct.
